Home / Books / The Midlife Entrepreneur
The Midlife Entrepreneur — Book 06 of the You 2.0 Series by Dr. Abhay Gupta
Paperback on Amazon → Kindle edition
Book 06 · Career, Work & Craft

The Midlife Entrepreneur

Starting and scaling a business after 40

A step-by-step playbook for launching, growing, and sustaining a successful business after 40. Whether you're transitioning from a long career, re-entering the workforce, or finally turning a passion into profit, this book provides the tools, strategies, and mindset shifts for long-term entrepreneurial success — designed specifically for midlife entrepreneurs, not 22-year-olds with infinite runway.

Published
February 27, 2025
Read time
6 hours
Format
Paperback · Kindle

What you'll take away

  • How to align your skills, passions, and market demand into a profitable business idea
  • The best business models for midlife entrepreneurs — consulting, productized services, digital products
  • How to overcome age bias and position yourself as an authority
  • Smart pricing, cash flow management, and wealth-building inside the business
  • How to build a work-life balance that doesn't collapse the moment you sign your first client
Core principles

The ideas that run through The Midlife Entrepreneur.

  • 1.
    Your years of experience are an unfair advantage. Use it.
  • 2.
    Choose a scalable business model — consulting and digital both compound.
  • 3.
    Age bias is real. Authority kills it.
  • 4.
    Cash flow is oxygen. Smart pricing is the lung.
  • 5.
    Build a business that supports your lifestyle, not the other way around.
Starting a business in midlife isn't reckless. It's the most informed bet you'll ever place.
From The Midlife Entrepreneur, Book 06
Dr. Abhay Gupta

About the author

Dr. Abhay Gupta is an economist, engineer, and AI architect based in Vancouver, with a PhD in Economics from UBC, a B.Tech from IIT Kanpur, and executive credentials from Harvard Kennedy School and Columbia. The You 2.0 series brings two decades of evidence-driven thinking to the question of how to actually live and work well in midlife.

Read more about the author →
← Previous book

The Midlife Career Pivot Playbook

Your midlife career isn't the end of the road — it's the launchpad.
Next book →

Midlife Digital Reinvention

The future belongs to those who embrace change — and use AI well.

Ready to start The Midlife Entrepreneur?

Available now in paperback and Kindle on Amazon. Or browse the rest of the ten-book You 2.0 series.

Buy paperback on Amazon Get the Kindle edition Back to all 10 books